Creative Operations Leader
Turning complex ideas into clear, executable plans by bringing people, priorities, and processes together. From concept through completion, creating the structure, communication, and momentum that keep great work moving forward.
A selection of work spanning strategy, systems, and experiences.
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Trade Show Creative Strategy & Stakeholder Alignment
Leading the creative strategy, stakeholder approvals, and production of SDTA's global trade show presence.
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Digital Asset & Proposal Management
Led the design andimplementation of a digital sales proposal platform that improved information accessibility, brand consistency, and cross-team efficiency.
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Centralizing Merchandise Operations
Creating a scalable merchandise program through strategic sourcing, brand governance, and operational improvements.
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Event Brand Systems
Translated organizational goals into cohesive event experiences that strengthened stakeholder engagement and reinforced brand identity.
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GasparaFlora
Founded and scaled a consumer brand from concept to launch, leading strategy, operations, creative direction, and partnership development.
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Additional Creative Work
View a curated gallery of branding, campaigns, environmental graphics, print, digital, and photography.
